I.A group of tourists walk in a park, but all the statues from this park are without busts, and there are written only the names of the characters who represent each statue: Cervantes, Velasquez,…and so on.
Under the names of each statue there are written the following phrases:
“I’m on holiday”, “Closed. Come back in the afternoon”, ‘Call my secretary, I’m busy now!’ or “Schedule: open from 8am to 10am and from 16pm to 18pm”.
The tourists laugh, there is a good atmosphere, the usual photos are taken, and… suddenly, it can be heard music from one side of the park. Everybody go there and meet all the characters of the statues who were having an Estrella Damm beer party. (actors can be hired and may dress as the characters or it can be made with drawings, or a copyright of a well known song may be bought if the brand doesn’t have one).
Slogan: BREAK THE RULES!
II.After the first spot has been broadcasted and the public has already known it well.
A guy with his friends, in the house, with Estrella Damm beers, ready to watch a football match (the usual atmosphere: scarves, trumpets,…)
Suddenly, the wife starts yelling from the kitchen:
“JOOOOOOOHN….. you haven’t done the shopping. Leave the match and come here quickly!”
John looks at his friends, laughing and gets out from beneath the table a carton where there is written: “Closed. Come back tomorrow” or “I’m on holiday” and puts it in the door of the living room.
CERVEZA-“LAS ESTATUAS” (Campaña-2 spots)
I. Imagen: Un grupo de turista va por el parque Retiro, pero todas las estatuas del parque son sin el busto, solo son escritos los nombres de quien tiene que representar cada estatua: Cervantes, Velázquez,….etc. Bajo de los nombres de cada estatua está escrito una de las siguiente frases :
“Estoy de vacaciones” o “Cerrado, vuelve por la tarde” o “Llama a mi secretaria, estoy ocupado” o “Horario: abierto de 8.00-10.00 y 16.00-18.00”
Los turistas se ríe, buen ambiente, las típicas fotos (uno se pone detrás del suporte para salir el con el busto),…. y de repente se escucha música desde un sitio del parque. Va todos para allá y se encuentra con todos los personajes de las estatuas, en una fiesta de cerveza marca Esrtella Damm . (se contracta actores y se arropa de los personajes o se hace con dibujos, igualmente se compra el derecho de una canción de moda en las condiciones que la marca no tiene una)
(Slogan: SALTATE LAS REGLAS CON ESTRELLA DAMM)
Slogan: BREAK THE RULES. ESTRELLA DAMM
II. Cuando el primer spot (video) ha sido asimilado del público .
Un tío con sus amigos , en casa, con cervezas Estrella Damm, preparados para ver un partido (el típico ambiente, trompetas, bufandas….).
En un momento la esposa empieza gritar desde la cocina:
“Joooose…. No has hecho las compras. Deja el partido y ven rápido….”
José mira a los amigos, se ríe, y saca desde debajo de la mesa un cartón en que está escrito : “CERADO , VUELVE MAÑANA” o “ESTOY DE VACACIONES”….y lo pone en la puerta del salón.
BEER-TV “HAK”(HICCUP)
A guy, in the evening, in his house with his pijamas, is watching TV with a beer (any kind beer), he turns on the TV (a big and old one with image prolemes). He goes to the TV with the beer in his hend, puts it on the TV-set and begins to hit it slowly (the image continues to be bad)…. He give it one strong hit and the bottle falls down (the beer flows down in the TV-set)…. “boom”…. smoke…. (the TV is out).
The next day the guy comes home with a new TV-set (a LCD), he installs it and he prepares for the football match (tipical; teem T-shirt, sport muffler…. )
“Dong-dong”, the door-bell rings…. he opens the door and his friends enter, making a lot of noise with trumpets and with Budweiser beer boxes . One of them put a bottle(Budweiser-beer) on the new TV set….
Our guy: “Noooo…. Not on the TV….”
His friend turns around and touches the bottle with his hand(the bottle falls down). The beer fowls on the new TV-set, but, ….this time nothing happens with the TV….now, suddenly, the TV….hiccup “HAK….!”(for a short time appears on image with “hak”written).
Our guy takes a deep breath (with a surprised face) looks at the Budweiser beer bottle from his hand(with a look “wooo”)
Slogan: ENJOYED WITH Budweiser , HAK….!
The short second spot(we put in the air this one after the fist spot is already know by everybody). We make short images with common people (exemples):
An old woman at a que in a store and suddenly she: “HAK….!”
Two lovers walking in a park and suddenly he(or she): “HAK….!” , ETC….
Slogan: FOR ALL THE GOOD MOMENTS BUDWEISER, HAK….!
(WE CAN CHOOSE A FINAL SLOGAN BETWEEN THIS TWO)
It begins with the image of a clock (a pendulate one). The image gets bigger and different clocks appear (as like a history of the clocks) and are mouving into the space(like the galaxies).
It is heard a lot of clock noises…. And suddenly all the clocks stop at the same time. SILENCE….And in one moment, just one BING-BANG….(the image explode like the Bing –Bang moment).
All the clocks leave room for the NEW CHEVROLET MODEL….
Slogan: AT THE RIGHT TIME , THE NEWCHEVROLET CAPTIVA
FINAL STREET POSTER
STORY BOARD:Spot TV Peugeot “Planeta marte”.
Imagen, de noche, con unos tíos tipo “marihuana” (por el pelo, la ropa, sus caras, etc.), en un piso….mucho humo….
Todos fumando en silencio, y uno de ellos, con una cara pensativa, lanza la pregunta “de la noche”:
“¿EXISTE VIDA EN MARTE?”….
Los tíos se mira entre ellos....uno coge un atlas geográfico y empieza buscar, otro coge un portátil….y resto de los tíos se va a la ventana y empieza mirar por un telescopio….
Ahora entra la imagen que se ve por el telescopio, con las estrellas, y de repente en medio de la imagen “cae” un cartel grande en que podemos ver escrito:“NO E XISTE VIDA EN MARTE!”….
Los tíos se mira entre ellos con una cara de “vale, y que….”, deja todo y se sienta otra vez, en silencio, continuando fumar…..
Vos: “DEJATE DE TONTERIAS…., Y COMPRATE UN PEUGEOT”
Ahora entra la imagen del telescopio con las estrellas donde de repente entra el Peugeot y frena bruscamente (el efecto de verlo como viene y te da la impresión que te va aplastar).
Slogan : FEEL ALIVE !
VOICE: LIVE WITH US, PEUGEOT!... etc...(technical words and price)
This campaign is destine to wake up the consciousness of the potential buyers, is for common cars that already have ecological cars models (a less consume of CO2) and in this case we use only the second, the third and the fourth spots.
(1.)One aleatory example.
A normal car eliminates 180g/km CO2 = 18kg/100km = 18t/100.000km (the consume for year).
The same car, but an ecological one eliminate 109g/km CO2 = 11t/100.000km
An oak of 25metres eliminate in 1h/1,7kg O2 = 14,5tO2/year, this is more O2 than CO2
that is eliminated by an ecological car.
The first spot. Image with some seals in the Grass (very hot warm), the seals with sunglasses some of them laying in long chairs with sun umbrellas…bored, taking sun bath (we can use more funny scenes). Suddenly the Opel car appears.
Voice:”The Opel is here”
On the way that passed the car it begins snowing (the frozen is back now). The seals are happy and start dancing…The Opel car stops among them and suddenly a lot of fish come from the sky in the hands of the seals. One of the seal appears from the heap of fish with the sun glasses in a wrong position having a happy smile.
Slogan: OPEL, KEEP EARTH ALIVE
The second spot
Image with some polar bears playing golf, only grass around, others near a pool taking sun bath…Suddenly the Opel car appears. One of the bears hits a ball and where was the golf hole…there is a heap of snow, where the ball arrive.
Just like in the second spot , on the way of the car, begins snowing and all frozen, ice…
The car stops among the bears and all the golf sticks are transformed in fishing rods. The bears start to applaud the car.
Slogan: OPEL, KEEP EARTH ALIVE
The fourth spot
Image with some penguins on a beach having a big party: music, jacuzzi, hawaii shirts, beach bars…
Some penguins at a beach bar drinking from glasses that haven’t ice cubes inside them and all of the penguins having the faces destroyed of the heat.
Suddenly in their drinks fall ice cubes, the glasses are frozen…all are very happy and begin to search at the horizon.
In the image appear the cars Opel (all the models), coming at the party and inside there are seals, polar bears, sea elephants, etc. Just like in the other spots, behind the cars there is snow, the ice appears…
The spot is closed with all the animals dancing at the party, happy and content.
Slogan: we can use the same slogan or this one:
UNTIL IT ISN’T TOO LATE, TAKE CARE OF EARTH.ADVICE FROM OPEL
In the image: an ordinary family, sit on the sofa, watching TV ( a documentary about nature). Suddenly, a spider appears on the screen of the TV set, and (with technical effects) enters in the image and begins making its web in the image and a fly, which was disturbing around is caught in the web.
STORY BOARD
Beer – “The statues”
