OPEL - TV Spot

ECOLOGICAL CAR (CAMPAIGN with 4 spots)

This campaign is destine to wake up the consciousness of the potential buyers, is for common cars that already have ecological cars models (a less consume of CO2) and in this case we use only the second, the third and the fourth spots. (1.)One aleatory example. A normal car eliminates 180g/km CO2 = 18kg/100km = 18t/100.000km (the consume for year). The same car, but an ecological one eliminate 109g/km CO2 = 11t/100.000km An oak of 25metres eliminate in 1h/1,7kg O2 = 14,5tO2/year, this is more O2 than CO2 that is eliminated by an ecological car. The first spot. Image with some seals in the Grass (very hot warm), the seals with sunglasses some of them laying in long chairs with sun umbrellas…bored, taking sun bath (we can use more funny scenes). Suddenly the Opel car appears. Voice:”The Opel is here” On the way that passed the car it begins snowing (the frozen is back now). The seals are happy and start dancing…The Opel car stops among them and suddenly a lot of fish come from the sky in the hands of the seals. One of the seal appears from the heap of fish with the sun glasses in a wrong position having a happy smile. Slogan: OPEL, KEEP EARTH ALIVE

The second spot Image with some polar bears playing golf, only grass around, others near a pool taking sun bath…Suddenly the Opel car appears. One of the bears hits a ball and where was the golf hole…there is a heap of snow, where the ball arrive. Just like in the second spot , on the way of the car, begins snowing and all frozen, ice… The car stops among the bears and all the golf sticks are transformed in fishing rods. The bears start to applaud the car. Slogan: OPEL, KEEP EARTH ALIVE The fourth spot Image with some penguins on a beach having a big party: music, jacuzzi, hawaii shirts, beach bars… Some penguins at a beach bar drinking from glasses that haven’t ice cubes inside them and all of the penguins having the faces destroyed of the heat. Suddenly in their drinks fall ice cubes, the glasses are frozen…all are very happy and begin to search at the horizon. In the image appear the cars Opel (all the models), coming at the party and inside there are seals, polar bears, sea elephants, etc. Just like in the other spots, behind the cars there is snow, the ice appears… The spot is closed with all the animals dancing at the party, happy and content. Slogan: we can use the same slogan or this one: UNTIL IT ISN’T TOO LATE, TAKE CARE OF EARTH.ADVICE FROM OPEL