BUDWEISER

BEER-TV “HAK”(HICCUP) A guy, in the evening, in his house with his pijamas, is watching TV with a beer (any kind beer), he turns on the TV (a big and old one with image prolemes). He goes to the TV with the beer in his hend, puts it on the TV-set and begins to hit it slowly (the image continues to be bad)…. He give it one strong hit and the bottle falls down (the beer flows down in the TV-set)…. “boom”…. smoke…. (the TV is out). The next day the guy comes home with a new TV-set (a LCD), he installs it and he prepares for the football match (tipical; teem T-shirt, sport muffler…. ) “Dong-dong”, the door-bell rings…. he opens the door and his friends enter, making a lot of noise with trumpets and with Budweiser beer boxes . One of them put a bottle(Budweiser-beer) on the new TV set…. Our guy: “Noooo…. Not on the TV….” His friend turns around and touches the bottle with his hand(the bottle falls down). The beer fowls on the new TV-set, but, ….this time nothing happens with the TV….now, suddenly, the TV….hiccup “HAK….!”(for a short time appears on image with “hak”written). Our guy takes a deep breath (with a surprised face) looks at the Budweiser beer bottle from his hand(with a look “wooo”) Slogan: ENJOYED WITH Budweiser , HAK….! The short second spot(we put in the air this one after the fist spot is already know by everybody). We make short images with common people (exemples): An old woman at a que in a store and suddenly she: “HAK….!” Two lovers walking in a park and suddenly he(or she): “HAK….!” , ETC…. Slogan: FOR ALL THE GOOD MOMENTS BUDWEISER, HAK….! (WE CAN CHOOSE A FINAL SLOGAN BETWEEN THIS TWO)